| - 1988 |
Brothers Dirk and Rudi Maes establish MDR. Their first brainchild Pupilla is born. |
| |
|
| - 1989 | Pupilla gets a little brother: Kamiel. |
| |
|
| - 1993 | Filou & Co sees the light of day. |
| |
|
| - 1996 | MDR launches a comprehensive range of baby clothes: P'tit Filou. |
| |
|
| - 1997 | Kamiel & Pupilla become friends and together go on under the name KP. |
| |
|
| - 1998 | MDR opens its first flagship store in Antwerp. |
| |
|
| - 2000 | MDR expresses its company philosophy for the first time: at MDR the child takes central stage. |
| |
|
| - 2002 | MDR opens a second flagship store in Kortrijk. |
| |
|
| - 2003 | A third flagship store is opened in Bruges. |
| |
|
| - 2004 | Opening of a fourth flagship store in Ghent. |
| |
|
| - 2005 | MDR reviews its collections: P'tit Filou remains the collection for babies and toddlers, the KP and Filou & co lines for older children are replaced by Filou & Friends. MDR opens two new stores, one in Knokke and one in Hasselt. |
| |
|
| - 2007 | MDR opens a store in Namur, the first flagship store in Wallonia. In the summer of 2007 MDR opens a store in Ieper. By the end of 2007, a new store is expected to open in Turnhout. |
| |
|
| - 2008 | A tenth flagship store is opened in Halle. |
| |
|
| - 2009 | Opening of an eleventh flagship store in Nieuwpoort. |
| |
|
| - 2010 | Opening of a twelfth flagship store in Leuven. |
